George Katsiouras - Graphic & Website Designer
Episode 006 interviews George Katsiouras, a graphic and website designer. This episode explains the importance of branding, as well as design and how you can use both, to increase your sales and grow your business.
The episode then covers how to effectively position and build a brand that resonates with your target customer. before wrapping up by explaining how websites work and some easy tools for first timers to build your website.
Finally, wrapping up by explaining how websites work and some easy tools if you're a first timers to help you build your first website.
➤ George's background;
➤ What is a graphics designer and why you need one;
➤ Why you need to convey your brand appropriately;
➤ How to build a brand that resonates and speaks to your target market;
➤ How to effectively position your brand and determine your brand values;
➤ How can you save on graphic design costs;
➤ Tips on choosing a graphic designer;
➤ Tools & resources to optimise your branding;
➤ The basics of websites and how they work;
➤ George's recommendations for first timers to easily create websites; and
➤ Final thought on website design and development.
Divi Builder – An easy to use website builder that integrates with WordPress to build fully customisable websites.
WordPress – A content management system used to build your website.
Blue hosting – A cheap easy to use website hosting platform.
Dribbble.com – Look at existing designer portfolios for brand examples and inspiration.
behance.com – Look at existing designer portfolios for brand examples and inspiration.
Pixlr – Create and edit your own custom designs.
Canva – Create and edit your own custom designs.
Adobespark – A free software to design your own graphics.
Gimp -Create and edit your own custom designs.
99 designs – An online graphic design marketplace.
Freelancer – Hire Freelancers here to complete your design projects.
Fiver – Hire Freelancers here to complete your design projects.
Design Brief – Complete this brief prior to engaging your graphic designer so that they understand your vision and complete an appropriate design.
Article on how to write a design brief.