How to Build A Shopify Store From Scratch With Facebook Ads

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Shopify has been all the rage lately as newbie and veteran entrepreneurs alike are capitalising on the platform’s ease of use and accessible pricing.

Shopify has been all the rage lately as newbie and veteran entrepreneurs alike are capitalizing on the platform’s ease of use and accessible pricing.

If you’re not familiar with Shopify, check out our post on what it is here.

So, now that you know what Shopify is and why it’s all the rage right now, how can you capitalize on it?

Right now, combining Shopify with Facebook ads is BIG BUSINESS and the great thing is you don’t need to house any products or inventory to get started.

Once you’ve decided what niche you want to build your Shopify store in and what you want to sell, the next step is to start running ads to your store.

You can run Facebook ads for as little as ÂŁ5 a day and start seeing a return on your investment immediately.

Here is a Formula for building your Shopify store with Facebook ads:

Pick a product to promote

Your store will likely have multiple products either within the same niche or in different niches if you’ve chosen to run a general store. Pick one or a few products to test at a time depending on your budget.

Conduct market/targeting research

This part is key. Your targeting research will consist of finding interests, behaviours and other elements to target that will be relevant to your product.

TAKE YOUR TIME with this stage because the better you research and pick your audiences, the sooner you will find your winners.

You can use tools like Facebook’s Audience Insights and Google Keyword tool to help you find ideas.

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Test one keyword per ÂŁ5 adset

Depending on your budget you can test at ÂŁ5 or ÂŁ10 per day.

There are different methods for grouping keywords into adsets but if you test one keyword per adset you will know exactly which interest is producing results.

Later, you can test “Flex targeting” which entails using multiple keywords in the same adset.

Re-target store visitors via a retargeting campaign

As it usually takes people multiple exposures to a product before making a buying decision, you’ll want to maximize your marketing efforts by retargeting your store visitors.

This entails showing them the same ad or a similar ad after their initial exposure and store visit.

Retarget store visitors via e-mail

Another way to improve your conversions and maximize your ad efforts is via e-mail retargeting. Make sure you are using an app for abandoned carts that will automatically send out e-mails to people who added items to their carts.

Apps like Conversio and Abandonment Protector are great options for this.

Analyze your campaigns, kill & scale

Watch your ads closely and stop those that are not performing. It is usually best to run your ads for at least 72 hours to gather enough data to make a decision on whether or not an ad has potential.

Building a profitable Shopify store with Facebook ads simply requires the commitment to repeating the testing process in order to find your winners.

Repeat the process

Building a profitable Shopify store with Facebook ads simply requires the commitment to repeating the testing process in order to find your winners.

The better you know your niche, the better your targeting will be and the more likely you will find your winning audiences quickly and be able to scale.

It is a simple process but it requires dedication. Many store owners give up after testing a few audiences but this process is a consistent part of building and maintaining your store even after you’ve found winning audiences.

Stay committed to the process, keep learning and applying and you will succeed.

If you don’t have a Shopify store yet, sign up for a 30-day free trial here.

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