Michael Witcoff - Level Up Copy & Advertising
Episode 001 interviews Michael Witcoff of Level Up Copy a direct response marketing expert. Michael's expertise includes helping e-commerce sellers create compelling advertising that makes customers buy their products. Discover from Michael the secrets to writing better Amazon product listings. Learn the secrets of writing better E-commerce listings that actually sell no matter what your sales channel.
Learn from Michael the secrets of writing better E-commerce listings no matter what your sales channel. Discover the secrets to writing better Amazon product listings by watching Michael's bonus copy teardown.
➤ Overview of what copywriting is and what a copywriter does;
➤ Why use a professional copywriter as opposed to just simply cutting costs and doing it yourself;
➤ The biggest problems or common themes that with amateur or DIY product listings;
➤ How to write more compelling and effective headlines;
➤ How to write more compelling and effective bullets;
➤ Overview of the key difference between the feature section and the details section in an Amazon listing;
➤ Michael's 4 tips to improve your copy instantly;
➤ Breakdown of the difference between copywriters; and
➤ Overview of helpful copywriting resources.
Michael has kindly completed a copy teardown of one “good” Amazon and one “bad” Amazon listing to analyse what works well and what doesn't work in his opinion.