BHP01 How to Write Amazon Listings That Sell   

 

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Michael Witcoff - Level Up Copy & Advertising

Episode Overview

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Episode 001 interviews Michael Witcoff of Level Up Copy a direct response marketing expert. Michael's expertise includes helping e-commerce sellers create compelling advertising that makes customers buy their products. Discover from Michael the secrets to writing better Amazon product listings. Learn the secrets of writing better E-commerce listings that actually sell no matter what your sales channel.

Learn from Michael the secrets of writing better E-commerce listings no matter what your sales channel. Discover the secrets to writing better Amazon product listings by watching Michael's bonus copy teardown.

Podcast outline

➤ Overview of what copywriting is and what a copywriter does;

Why use a professional copywriter as opposed to just simply cutting costs and doing it yourself;

➤ The biggest problems or common themes that with amateur or  DIY product listings;

How to write more compelling and effective headlines;

How to write more compelling and effective bullets;

Overview of the key difference between the feature section and the details section in an Amazon listing;

Michael's 4 tips to improve your copy instantly;

➤ Breakdown of the difference between copywriters; and

➤ Overview of helpful copywriting resources.

None given.

Michael has kindly completed a copy teardown of one “good” Amazon and one “bad” Amazon listing to analyse what works well and what doesn't work in his opinion.

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