How to Use Instagram Influencers to Build Your Brand & Makes Sales

If you’re building an online store and looking for a way to generate targeted traffic and make sales, a hot method on the streets is collaborating with Instagram influencers.

In this post, we’ll go over what IG influencers are, and how to collaborate with them to help grow your brand and generate sales.

What Is An Influencer?

The rise of social media has brought about a new kind of celebrity. These new, online celebs build their fan bases on social media on sites like YouTube, Instagram and Twitter.

As their following grows and people become more attached and loyal to these people, they develop a certain amount of influence over their followers.

In other words, if an influencer says they like a product and recommends it to their followers, there is a high chance their followers will check out the product and a percentage of them will buy.

So basically, an influencer is someone who has a significant following online and is able to influence their audience in some capacity.

Why Work With Influencers

They say word-of-mouth is the most powerful form of marketing. But, word-of-mouth marketing is typically something that occurs naturally when customers are enthusiastic about your product or service so it’s difficult for businesses to get their name out there in a natural way.

This is where influencer marketing comes in.

An influencer can post about your product in a natural way, that doesn’t come across as a traditional ad.

This natural integration of your product into the content of influencers signals to their followers that your product is a normal, valued part of the influencer’s life.

People seeking to emulate the image and lifestyle of influencers will be drawn to purchase the products.

How to Work With Influencers

Reaching out to influencers could be as simple as sending them a direct message (DM) on Instagram or an e-mail.

Here are a few extra tips to ensure your message is well received:

Follow the influencer. Certainly if you are reaching out to work with someone you should at the very least, follow their account.

Engage with their content. Get on their radar by not only following them but engaging with their content and showing them you support their content.

Give them shoutouts. Another way to build a more genuine and respectful relationship with an influencer is to show them you support their content with a shoutout.

Contact them in the manner they requested. If they have an e-mail for business inquiries in their profile, don’t send them a DM.

Final Tip: Popular influencers receive numerous inquiries so if you reach out to work with them and get no response, this is the only time it is appropriate to try an alternative method not listed in their bio.

How Much Do Influencers Cost?

The cost of working with influencers varies greatly with single post shoutouts ranging from £25-1,000s of pounds. Ongoing features or campaigns can cost even more.

The cost of influencers will depend on how many followers and influencer has and how much engagement their account receives.

Influencers have the ability to set their own prices but it’s advisable to do your own research and compare their costs to similar accounts.

Find influencers that match your niche budget and start small to see ROI.

You can find and compare influencers on Fame Bit.

Conclusion

Influencer marketing is growing in both power and popular and it doesn’t seem to be going away anytime soon.

You can ride the wave to grow your brand and make sales by partnering with influencers that match your niche and budget.

If you haven’t started your own online store yet, you can start one with a FREE 30-DAY TRIAL.

Or better still sign up to my FREE Shopify mini-course and discover something that has the potential to change your life including bonus hacks, tips and tricks to grow your own ecommerce store.

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