What is Shopify and Why All The Fuss?
Gone are the days of having to worry about all the dramas that come with setting up a website from scratch, just to run your own online store.
There is no need for you to learn programming languages like HTML or CSS to create your website. Yet Shopify still allows you to have full control over the appearance and setup of your store.
What makes Shopify truly great is that it is one of the CHEAPEST fully integrated and fully hosted website solutions.
Shopify lets you focus on what’s important: Running your business!
Now if you're struggling with understanding what website hosting is or even how websites work, then be sure to check out my how websites work article.
Why So Many People Like Shopify?
➤ Shopify Is A Fully Hosted E-commerce Platform
This means you no longer have to have separate website hosting, payment integrations and website content management systems. Shopify will do it all for you! You just need to provide your customers and your product/services!
➤ Great Customer Support
This is perhaps one of the best features of Shopify! Shopify’s great customer support dramatically reduces the stress and problems that can arise when having to learn a new system.
Shopify offer Email, chat, and 24/7 phone support enabling you to actually speak to someone in your moment of need, rather than leaving you to pull your hair in frustration!
Shopify provides you with an app/plugin style platform (think of your mobile phone app store here) which allows you to download, install and fully customise your website, enhance your sales and leverage social media.
Shopify also provides you with inventory management, accounting, and business reporting. You can even add email autoresponder integrations which can help you automate and run your business on autopilot!
➤ Marketing Capabilities
Shopify provides you with detailed data analysis and marketing abilities. This includes a built-in blog for you to write blog posts and create content to market your products. As blogging can be one of the fastest ways to increase your online visibility and boost your website SEO rankings, helping you to drive customers to your website.
Shopify also allows you to create quick and simple website landing pages which you can direct customers towards. Simply by using tools like Google Adwords and FB advertising allowing customers to easily make purchases.
Other nifty marketing features include the Abandoned Cart Recovery feature.
This option is a follow-up feature where you can get Shopify to send a targeted email to your users that have almost completed a purchase, but then for whatever reason ended up abandoning their cart.
Thereby, increasing your potential to make more sales.
➤ Many Different Store Templates & Designs
Shopify provides you with twelve free template themes that are all highly responsive. This means you don't have to waste time and money hiring website designers.
Your website will simply adjust itself to work well on computers, laptops, mobile phones or Ipads from the start. Using other website content management systems can make this process a nightmare!
➤ Very Cheap
Perhaps the best thing is Shopify is extremely affordable!
The Shopify Lite plan starts from only $9 per month. This is perfect for integrating with online stores like Facebook or to help you sell through an existing blog or website.
The fully integrated, hosted website online store solutions start from $29 per month.
The Downsides of Shopify:
The major pitfall of using Shopify is you have to drive traffic to your website.
However, this is can also be viewed as Shopify’s biggest strength! Having your own website means that you don’t have to worry about relying on sites like Amazon or eBay.
The more you build your brand, the less you have to worry about being banned from selling on these platforms.
Ways You Can Get Started With Shopify Today
Two easy ways to get started with Shopify today would be to open up a Facebook Store and use Shopify Lite combined with Facebook Advertising to drive people to your store; or
Simply host your online store on Shopify and then use advertising tools like Facebook ads or Google Adwords to drive traffic to your website.
Shopify is a great e-commerce online store solution that is accessible by everybody. Shopify is a hassle-free all-in-one website hosting platform that has low monthly charges and is ideal for entrepreneurs who want a quick low-cost solution to starting their own online store.
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